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The Unowned Decision

Oct 27, 2026

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3 min read

The Unowned Decision

Six professionals answer part of every real estate decision. Only one of them sees the whole plan.

Ali Moallem
Ali Moallem
The Real Estate Alpha

Oct 6, 2026

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3 min read

The Real Estate Alpha

The studies that measure what advice is worth leave real estate out. The data says they shouldn't.

Ali Moallem
Ali Moallem
The Accidental Landlord

Sep 22, 2026

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4 min read

The Accidental Landlord

Most clients never decided to own a rental. They bought a new house and kept the old one, and nobody said for how long.

Ali Moallem
Ali Moallem
The Cheap Loan

Sep 8, 2026

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4 min read

The Cheap Loan

A client wanted her rental to fund a $200,000 business. The equity was there on paper. Reaching it meant giving up the one thing she wanted to keep, or borrowing around it at a price.

Ali Moallem
Ali Moallem
The Starting Line

Aug 25, 2026

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4 min read

The Starting Line

A client asked whether his rental would be better off in stocks. Answering it meant admitting the equity had three different values.

Ali Moallem
Ali Moallem
The Silent Asset

Aug 11, 2026

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4 min read

The Silent Asset

Appreciation is what the asset did. Cash flow is what the money is doing. Most plans only ever measure the first.

Ali Moallem
Ali Moallem
The Depreciation Mirage

Jul 28, 2026

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4 min read

The Depreciation Mirage

One of the most common reason clients give for keeping a rental is a tax break most of them never actually receive.

Ali Moallem
Ali Moallem
The 1031 Fork

Jul 7, 2026

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4 min read

The 1031 Fork

Whether to exchange isn't a household call. It's property by property, and in one portfolio the answer went both ways.

Ali Moallem
Ali Moallem
The Pre-Meeting Diagnostic

Jun 23, 2026

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4 min read

The Pre-Meeting Diagnostic

Real estate is the one asset advisors can't see before they sit down with a client.

Ali Moallem
Ali Moallem
The Cash Flow Lie

Jun 9, 2026

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4 min read

The Cash Flow Lie

Every plan captures the rent a property collects. Almost none capture what it actually keeps.

Ali Moallem
Ali Moallem
The Real Estate Blind Spot

May 26, 2026

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4 min read

The Real Estate Blind Spot

The asset is there. The planning infrastructure is not.

Ali Moallem
Ali Moallem
The Planning Layer vs. The Investing Layer

May 13, 2026

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3 min read

The Planning Layer vs. The Investing Layer

Here is an uncomfortable truth about the real estate planning conversation most advisors are having: it doesn't exist.

Ali Moallem
Ali Moallem
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Real Estate in The Plan

For financial advisors who want to be prepared for the real estate conversation.

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